This Power Struggle For CNN Highlights How Flawed American Media Truly Is.

Late Thursday, while unconfirmed reports spread concerning a shooting at Brown University, CNN’s Kaitlan Collins took to social media, noting the confusion and guiding the public to her network’s 9pm newscast.

Even though it is by no means a flawless news source, her message seemed accurate for a lot of people. It remains one of the broadcasters where there exists reality-based and generally reliable reporting – notably during breaking news situations such as the one developing near a New Hampshire storage facility.

A Vulnerable State During a High-Stakes Tug-of-War

But the news network, now middle-aged, finds itself in a uncertain situation as two giant media conglomerates vie for ownership of its corporate owner, Warner Bros Discovery.

No matter the result, the future of CNN has been drawn into a high-risk game of corporate ownership, rather than as a question of what helps the information-seeking public.

“This represents another instance of the profound systemic issues with roots in many years of regulatory actions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a larger point.

“It is often framed as a business story with powerful individuals as the main characters, but there is scant discussion of the common good,” Pickard added.

A Further Element: The Former President

The network's predicament is further muddied by Donald Trump’s views about a network he has frequently denounced as perhaps his chief “fake news” antagonist.

Recall the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now says that the network requires new ownership. This can be interpreted as ownership that will shield him from criticism and scrutiny. That is one reason why he appears to support Paramount Skydance, which has made a hostile bid.

Trump has reason to favor that suitor more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

An Outcome of More Instability

Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a welcome development to many at the network, but it’s not exactly a secure position. That arrangement could position CNN for yet another acquisition. It never ends.

According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that competition laws should prohibit both deals.

“Each proposed deal would be harmful to the country, and both should be contested by the government,” Wu stated.

The Fundamental Problem and a Way Ahead

Regardless of the resolution with this particular battle, the larger issue remains.

“The present media landscape is a highly anti-democratic system, but we must resist a sense of powerlessness,” Pickard noted. Regulatory choices – originating in the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can address it.

Can reform occur in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Overhaul is highly improbable now, but that doesn’t mean it will never happen.

Measures that strengthen independent news organizations, reinforce local journalism, subsidize public media, and prohibit the accumulation of media power in a handful of hands are within reach – they are necessary for a functioning democracy.

Regarding media ownership, larger is not superior. And news organizations like CNN must not be tools in the newest corporate chess match.

Nathan Jenkins
Nathan Jenkins

Escritora y analista cultural con más de una década de experiencia en medios digitales, enfocada en la intersección entre tecnología y sociedad en América Latina.